Umlando hitmaker Toss real name Pholoso Masombuka is the first brand ambassador for Cassper Nyovest’s alcohol brand Billiato. Cassper made the announcement via his social media on Thursday.
If you remember, Umlando was a huge hit last year, especially on Tiktok, and every one was literally doing the Umlando challenge.
This is huge for Toss, to land this deal, which undoubtedly adds on to his success.
Toss had this to say about his new gig:
“I am so humbled to be the new brand ambassador for Billiato. I feel as though this is the beginning of many beautiful things for me and my career,” said Toss.
“Thank you to Cassper Nyovest and the entire team at Billiato for this honour. I am thrilled to be part of this magnificent team, and I can’t wait to expand the taste of wealth with my fans.”
And as for Cassper Nyovest, he welcomed him into the family. “A year ago, we started a brand. A brand that speaks to the dreamers, the do’ers and the groundbreakers. A brand that leads and not follows. A brand that inspires hope and a brand that affirms that, indeed, black excellence is to be celebrated.
Today we would like to welcome and celebrate @indabakabani [Toss] as our very first brand ambassador. Welcome to the family. We are excited to be working with you and creating with you. TOSS!!!! #BilliatoATasteOfWealth #GrowingTheFamily.”
Billiato was launched last year (2022), and it will be interesting to see what the brand does next.