Brutal Fruit launched a new Litchi Sèche variant
Brutal Fruit Spritzer has always aimed to empower South African women by instilling confidence and reminding them that they are bold and beautiful, deserving of a place in any room they enter. In honor of their 21st birthday, the brand launched a new Litchi Sèche variant – a refreshing blend of golden demi-sec that exudes sophistication and sparkle.
The birthday celebration took place at Summer Place in Hyde Park and was a grand affair of unparalleled splendor, hosted by Pamela Mtanga with Ayanda MVP on the decks, Gina Mabaso and Dudu Makhoba as vocalists.
As part of the festivities, the brand launched the Open To Belong (#OpentoBelong) campaign, inviting women everywhere to join their community and experience the elevated moments shared with girlfriends over a Brutal Fruit Spritzer.
Through their unwavering dedication to empowering women and commitment to creating unforgettable experiences, Brutal Fruit Spritzer has solidified its position as the ultimate choice for celebrating life’s special moments.
“It goes without saying that it is remarkable achievement that Brutal Fruit Spritzer has been at the heart of creating memorable connections among women for 21 years. We are so proud that to have navigated the many changing times and trends over these two decades whilst remaining focused on delivering enjoyment and bold flavours to our beautiful women. The brand is stronger than ever before thanks to our consumers. An we are so excited to celebrate this milestone with the launch of the Litchi Sèche. Today will go down in memory another splendid moment where we inspired women to make genuine connections that made them feel included in every way” – says Ramona Kayembe Head of Brand, Brutal
The stunning showcase provided an unforgettable experience for women, who had the opportunity to connect with influential figures like MBALENHLE M (from the wife), REFILWE MODISELLE, THABSIE, THABEE HAPPY, MATHAPELO, SINOVUYO, and Lexie.
We extend an invitation to all to embrace new experiences – big or small – and to open their minds to endless possibilities. Let us dream big, and then bigger, for the world is our oyster. Join us in celebrating with our new Litchi Sèche as we embark on the next 21 years of unparalleled elegance.