Adidas has partnered with the South African queer designer Rich Mnisi for a new collection and campaign titled “Let Love Be Your Legacy” to commemorate Pride 2023. The collaboration is motivated by their mutual desire to promote allyship and encourage self-expression without prejudice in all areas of sport and culture.
The Adidas x Rich Mnisi collection encompasses both lifestyle and performance apparel and footwear, incorporating iconic designs across Adidas Originals, football, cycling, sportswear, and swimwear.
adidas x RICH MNISI Collection | LET LOVE BE YOUR LEGACY
Speaking on the collaboration and collection, Rich Mnisi said “In creating this collection, I had a strong impulse to speak to my inner-child and express to the world how LGBTQIA+ allyship can create a legacy of love. Unifying these themes together through my own visual language and adidas’ iconic performance and lifestyle pieces is a powerful combination – making the collection a symbol for self-acceptance and LGBTQIA+ advocacy. My hope is this range inspires LGBTQIA+ allies to speak up more for the queer people they love and not let them fight for acceptance alone”.
The collection draws inspiration from a heartfelt letter that @therichmnisi wrote to his younger self, in which he imparts the message “Let Love Be Your Legacy”. This statement serves as his personal manifesto and a call to action for promoting allyship and supporting the LGBTQIA+ community.
The collection emanates a sense of allyship, with its lively color palette complemented by the slogans “Love Unites” and “Let Love Be Your Legacy” imprinted onto the fabric. This encourages the wearer to embody love and uphold inclusive principles.
Mnisi’s retro graphic print is prominently displayed on the clothing and footwear, which features a monochromatic circular check pattern adorned with hand-drawn flowers and abstract shapes in vibrant, lively hues. The Adidas three-stripe is strikingly accentuated in pink and red. The Adidas x Rich Mnisi collection also includes pieces made partially from recycled materials and produced in collaboration with Better Cotton.
Out 15/05 on adidas.com & adidas.co.za + select stores worldwide – more pieces coming soon ❤️🔥🏳️🌈🏳️⚧️